Increase User Activity
Through Missions
Gamification is a new feature in Buylink designed to increase user engagement and loyalty through weekly missions, levels, and rewards. Each level unlocks exclusive benefits, giving users clear value for their efforts and motivating them to stay active on the platform.
Many users found it difficult to stay engaged with Buylink over time because there were no clear rewards or progress to motivate them. As a result, activity decreased and retention dropped.
⊹Analyzed user needs, behavior, and comparable gamified products
⊹Designed user flows, wireframes, and interactive prototypes
⊹Explored and selected a space-themed gamification concept
2 months
released
+18%
daily active users
85%
user completion
Discover
We began by identifying a key challenge: user activity was decreasing, leading to lower retention and reduced platform usage.
To understand the root cause, I conducted qualitative research, including user behavior analysis and market research.
the research focused on :
Identifying the most
popular products
Understanding core
user needs and motivations
Evaluating users’ buying power
and reward expectations
Users wanted clearer goals, visible progress, and tangible rewards that reflected their efforts and commitment.
Based on the research, we defined the core objective:
Define
Drive user engagement, retention, and transactions by creating a more interactive and habit-forming experience.
We explored multiple concepts during ideation,
including:
Achievement systems
Daily check-ins
Special deals
Among these options, gamification through missions, levels, and badges emerged as the most intuitive and scalable solution.
We validated this direction by benchmarking several platforms that successfully implemented gamification systems.
Introduce new missions every week
Allow missions to be completed through multiple actions or transactions
Reward mission completion with Buylink points
Set time limits for reward claims to encourage urgency
Offer differentiated benefits for each badge level
Success metrics were defined as increased weekly participation and improved user understanding of rewards and benefits.
Develop
Make progress visible, rewards meaningful, and participation effortless.
Using insights from research and strategy, I was able to create a user flow that is both user-friendly and effective.
We designed low-fidelity wireframes and interactive prototypes that showcased:
Weekly missions
Clear progress indicators
Badges and Benefits
To explore emotional engagement, we tested two visual concepts:
Basic Theme
Space Theme
We selected the space theme to reinforce the sense of “missions” and progression, making the experience more immersive and motivating.
Deliver
The solution was validated through usability testing and internal design reviews.
Mission instructions
Badge visibility
Reward messaging and benefit explanations
