Creator’s
Monetizing Platform
Buylink Creator is a Progressive Web App (PWA)–based platform designed to help content creators, influencers, and streamers monetize their audience through direct interaction with their followers and fans.
Most creators rely heavily on social media platforms that limit ownership, customization, monetization flexibility, and control over their audience, making long-term growth and sustainability challenging.
⊹Led research and competitor analysis for a creator-focused PWA platform
⊹Defined product goals, features, and user flows based on creator needs
⊹Designed and compared multiple UX concepts before committing to a final solution
⊹Delivered a scalable, creator-centric design that supports monetization and audience ownership
5 months
MVP launched
+45%
user growth
90%
user completion
Collect
In the Collect phase, we conducted internal brainstorming sessions to explore how Buylink could expand its ecosystem by targeting content creators.
We also performed comparative research on existing platforms such as Trakteer, Saweria, Fanmate, and Sociabuzz, analyzing their features, strengths, and weaknesses.
User experience flows
Monetization models
Creator-focused tools
Limitations in customization and ownership
The insights gathered helped us identify gaps in the market and opportunities for differentiation, particularly around creator autonomy, PWA accessibility, and brand ownership.
Conceptualize
At this stage, we aligned user needs with business goals, ensuring that every feature addressed real creator pain points rather than replicating existing solutions.
Based on the insights collected, we began conceptualizing the platform by defining:
Core features needed
by creators
Key monetization
mechanisms
Interface patterns that support
simplicity and scalability
Create
In the Create phase, we compare user experiences, test different approaches to creator workflows, and evaluate which solution best balanced usability, flexibility, and scalability.
Layout structures
Feature prioritization
Interaction patterns
Commit
In the Commit phase, we evaluated each concept based on usability, creator needs, and long-term product vision.
After multiple internal reviews and feedback sessions, we selected the strongest concept and refined it into a final design direction.
This stage involved:
Finalizing feature scope
Polishing interaction flows
Ensuring consistency across
the PWA experience
Aligning the design with
brand and growth strategy
The result is a focused, creator-centric platform that empowers users to build, manage, and monetize their digital presence with greater ownership and control.
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